Product
Handle your DMs while you're coaching clients.
Autopilot lets your workspace reply to qualifying DMs automatically — using the rules and tone you configure. You decide when it's on, what it replies to, and when to take back full control. No guesswork, no sending things you didn't agree to.

Why it works
The details that coaches actually notice.
You flip the switch
Autopilot only runs when you turn it on. Nothing sends automatically until you've reviewed your rules.
Qualify before it replies
Only DMs that meet your qualification rules get an automatic response. Low-fit messages stay in your manual queue.
Stay in the loop
Check your conversations regularly. Autopilot handles the routine — you handle the nuanced ones.
Turn it on when you're ready — not before
Autopilot isn't something you switch on and walk away from. It's for coaches who've already got a clear messaging approach and want to extend their capacity without losing quality.
- Enable autopilot from Settings when your rules and templates are dialed in.
- Set qualification criteria — autopilot only replies to leads that match.
- Cap daily reply volume and set quiet hours so it works around your schedule.
Great automation still needs a human eye
Autopilot handles the volume. You handle the judgment calls. Check in on conversations regularly and step in when a DM deserves a more personal answer.
- Review recent conversations in your inbox on a regular basis.
- Handle sensitive situations, pricing discussions, and edge cases yourself.
- Update your rules whenever your offer, audience, or messaging changes.
You're still responsible for every message sent
Automation speeds things up — it doesn't change who's accountable. Use autopilot only on accounts you're authorized to manage, and in ways that comply with Instagram's platform rules.
- Only connect accounts you're legally authorized to use.
- Don't use autopilot to spam, mislead, or harass anyone.
- If something isn't working as intended, turn it off immediately and review.
Next step
Scale your inbox without losing the human touch.
Autopilot is available on Pro and Studio. Start with manual control and upgrade when you're ready.